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BEAUTY & PERSONAL CARE

Inaya

Platform: Easy Orders Storefront Year: 2025 Visit Live Website ↗
Inaya — Mohammed Essam Project

// Project Overview

Inaya is a specialized personal care and beauty brand targeting shoppers across Egypt. The client required a frictionless ordering system integrated directly with WhatsApp.

// Problem & Constraints

THE CHALLENGE

Egyptian consumers prefer ordering beauty items directly without registering accounts or typing extensive passwords.

// Strategy & Execution

THE SOLUTION

Engineered an Easy Orders storefront customized with Inaya's feminine color palette, automated WhatsApp order routing, and bundle discounts.

// Services Provided

  • Easy Orders Setup
  • WhatsApp Direct Checkout
  • Product Photography Styling
  • Social Ad Traffic Routing

// Technologies Used

Easy Orders EngineWhatsApp Business APIMobile UXConversion Triggers

// Delivered Scope & Impact

Instant reduction in customer drop-off, allowing real-time order confirmation and dispatch.

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